When it comes to Christmas, we generally want to make the most of the opportunity that the festive season brings. Clearing as much product off our shelves as possible seems like a great way of doing that.
It seems pretty risky, stocking something that your customers might not have ever seen before, something different from the norm. Especially if there's a chance that your different item won't sell.
While it seems logical to stick with popular brands and their products, you also run a very real risk of becoming lost in the crowd. After all, why would someone come to your business if the other business down the road has exactly the same popular items?
Choosing to stock something unique, items that can only be found at your business gives people a reason to come and see you. The difficulty lies in trying to figure out what is not only different, but will also appeal to your customers. While people can provide you with advice, it's something only you can truly figure out. After all, no one knows your business like you do.